GUNNEYMAT DEALER PROGRAM
A BETTER GUN CLEANING MAT. A STRONGER RETAIL OPPORTUNITY
Give your customers a durable, easy-to-clean gun cleaning surface built from proprietary silicone and backed by a lifetime warranty — while adding a strong-margin accessory to your retail lineup.
32-UNIT OPENING ORDER • FREE DEALER SHIPPING • STRONG RETAIL MARGINS
Direct Factory Support • Fast Application Review • MAP Protected
WHY GUNNEYMAT WORKS FOR DEALERS
A SIMPLE ADD-ON.
A STRONG RETAIL OPPORTUNITY.
An easy-to-sell accessory with strong margins, simple inventory, and a product customers can see and feel.
STRONG RETAIL MARGINS
Attractive dealer pricing gives you room to make GunneyMat a profitable addition to your accessory lineup, in store or online with protected pricing.
SIMPLE TO STOCK & SELL
No sizing charts or complicated product selection. A straightforward accessory that's easy for your staff to understand and recommend.
BUILT TO DEMONSTRATE
Let customers see and feel the difference. GunneyMat's durable silicone construction and unique design make its benefits easy to demonstrate in-store.
WHY GUNNEYMAT IS DIFFERENT
NOT JUST ANOTHER GUN CLEANING MAT
GunneyMat is built differently. Proprietary medical-grade silicone creates a substantial, durable cleaning surface designed to stay put during use, store easily, and provide years of service.
FEATURE 01 // PREMIUM CONSTRUCTION
PREMIUM MEDICAL-GRADE SILICONE
GunneyMat is constructed from a proprietary medical-grade silicone blend rather than the thinner materials commonly used in traditional cleaning mats. The heavy duty construction creates a durable, premium cleaning surface built for years of use.
Proprietary medical-grade silicone construction
Heavier, more substantial construction
Premium feel customers can see and feel
FEATURE 02 // Performance & Storage
STAYS PUT - NON-SLIP GRIP. Always Lays FLAT
The silicone naturally grips the work surface to help keep GunneyMat from sliding during cleaning. Roll it up for storage and, even after extended storage, it is designed to unroll and lay flat when you're ready to use it again.
Nonslip silicone helps prevent sliding on table or bench
Rolls up for easy storage - unrolls flat every time
Mesh drawstring storage bag included for easy storage
FEATURE 02 // Easy Maintenance
CHEMICAL & Stain RESISTANCE.
RAPID CLEANUP / Washable
GunneyMat is designed for the oils, solvents and mess that come with firearm maintenance. Its silicone construction is chemical and stain resistant and makes cleanup simple after use.
Chemical and stain resistant
Organized cleaning areas to keep parts contained
Wipes clean or can be washed in the sink
FEATURE 03 // Performance & Storage
STAYS PUT - NON-SLIP GRIP. Always Lays FLAT
The silicone naturally grips the work surface to help keep GunneyMat from sliding during cleaning. Roll it up for storage and, even after extended storage, it is designed to unroll and lay flat when you're ready to use it again.
Nonslip silicone helps prevent sliding on table or bench
Rolls up for easy storage - unrolls flat every time
Mesh drawstring storage bag included for easy storage
LIFETIME Warranty
BUILT TO LAST.
BACKED FOR LIFE.
Every GunneyMat is backed by a lifetime warranty, giving your customers added confidence in a premium product built for years of use.
5 YEARS • ZERO RETURNS • ZERO WARRANTY CLAIMS
Confidence at the Counter — A lifetime warranty helps reinforce the value behind GunneyMat's premium construction.
A Product You Can Stand Behind — Proven durability gives dealers confidence in the product they're putting in front of customers.
Built for Long-Term Value — Customers aren't simply buying another cleaning mat. They're buying a product designed to last.
THE GUNNEYMAT DIFFERENCE
ENGINEERED FOR A BETTER CLEANING EXPERIENCE.
Discover the features that set GunneyMat apart—from premium silicone construction and organized work areas to integrated barrel holders and a lifetime warranty.
GUNNEYMAT PRODUCT LINE
TWO OPTIONS.
STRONG DEALER MARGINS.
Offer customers the core GunneyMat or step them up to the complete Elite package. Both give dealers strong retail margins with protected MAP pricing.
CORE GUNNEYMAT PACKAGE
GUNNEYMAT STANDARD
Available Colors: Green & Gray
Proprietary medical-grade silicone GunneyMat
Nonslip, chemical and stain-resistant surface
Rolls for storage and lays flat every time
Mesh drawstring storage bag included
Ridged edges to prevent items from rolling off
Lifetime warranty
COMPLETE GUN CLEANING PACKAGE
GUNNEYMAT ELITE
Available Colors: Green & Gray
Proprietary medical-grade silicone GunneyMat
Mesh drawstring storage bag
Flexible LED light
4 AA batteries included
Gunney Tray heavy-duty cleaning supply organizer
Lifetime warranty
COMMERCIAL MARGIN OVERVIEW
PROFIT BY THE NUMBERS
GUNNEYMAT STANDARD
Core GunneyMat Package
GUNNEYMAT ELITE
Complete Gun Cleaning Package
Straightforward dealer pricing with 30–31% gross margin at MAP and 44% gross margin at MSRP.
| Product | Wholesale | MAP | MAP Profit & Margin | MSRP | MSRP Profit & Margin |
|---|---|---|---|---|---|
| GunneyMat Standard Core GunneyMat Package | $27.95 | $39.95 | $12.00 30% MARGIN | $49.95 | $22.00 44% MARGIN |
| GunneyMat Elite Complete Gun Cleaning Package | $44.95 | $64.95 | $20.00 31% MARGIN | $79.95 | $35.00 44% MARGIN |
DEALER OPENING PACKAGE
START WITH A COMPLETE
32-UNIT OPENING ORDER
Start with a practical mix of Standard and Elite GunneyMat inventory in both Green and Gray — giving your customers multiple options from day one.
10 Standard Green
10 Standard Gray
6 Elite Green
6 Elite Gray
IN-STORE PRODUCT DISPLAY
Use one Standard GunneyMat from your opening order as an in-store display to help customers experience the product firsthand. Earn a $27.95 credit when you place your qualifying second order.
OPENING ORDER ECONOMICS
Dealer Opening Order (32 units) : $1,098.40
Total Retail Value (MAP Baseline): $1,578.40
Potential Gross Profit at MAP: $480.00 (30.4% Margin)
Total Retail Value (MSRP): $1,958.40
Potential Gross Profit at MSRP: $860.00 (44% Margin)
FREE DEALER FREIGHT ON YOUR OPENING ORDER
SIMPLE DEALER REORDERS
REstock
WHAT SELLS.
After your opening order, replenish inventory in simple master packs. Reorder Standard, Elite, or a mix of both based on what your customers are buying.
SECOND-ORDER DISPLAY CREDIT
Use one Standard GunneyMat from your opening order as an in-store display. When you reorder any two master packs — Standard, Elite, or one of each — receive a one-time $27.95 dealer credit to offset the cost of your display mat.
DEALER FAQ
PROGRAM FAQ's
Get quick answers about opening orders, dealer pricing, reorders, MAP pricing, the counter display program, and the GunneyMat lifetime warranty.
Elite master pack: 6 units
DEALER INQUIRY
ready to BECOME A GUNNEYMAT DEALER
Tell us a little about your business and your interest in GunneyMat. We’ll review your information and contact you to discuss the dealer program and next steps.
Become a GunneyMat Dealer
Complete the information below and we'll contact you about the GunneyMat dealer program.
Home | Warranty | Custom Mats | Contact
© 2026 GunneyMat. All rights reserved. Privacy Policy | Terms of Service